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I help online brands increase revenue, reduce cart abandonment, and build intelligent systems that operate at scale — across Shopify, WooCommerce, Magento, PrestaShop, and beyond. I combine deep e-commerce strategy with backend AI integration so businesses can grow without adding headcount.
About
I operate at a rare intersection: deep e-commerce strategy combined with the technical ability to build AI systems that connect to real business data. Most consultants offer one or the other. I deliver both, which means clients work with one person who understands the full picture — from why a checkout is losing conversions to how an AI layer can automate the support and follow-up that recaptures those customers.
My background spans multi-platform e-commerce — Shopify, WooCommerce, Magento, BigCommerce, PrestaShop — and extends into Python-based backend systems for AI-powered automation, retrieval pipelines, and API integrations. I have built and optimised stores, executed paid advertising campaigns, deployed Klaviyo email systems, and developed AI tools that reduce manual workload for e-commerce operations.
I work exclusively on a remote basis with brands, agencies, and founders who are serious about measurable growth. Every engagement begins with a rigorous diagnosis before any execution takes place.
Shopify, WooCommerce, Magento, BigCommerce, PrestaShop — I work across all major platforms, not just one. No lock-in to a single ecosystem.
From traffic acquisition through to post-purchase retention and AI automation — I see and optimise every stage of the customer lifecycle.
I build AI systems connected to actual business data — product catalogues, order histories, customer records — not generic chatbots.
Every engagement is measured by revenue, conversion rate, and customer LTV — not by the number of tasks completed or reports submitted.
What I do
A focused set of high-leverage services covering the most critical areas of e-commerce growth and intelligent automation. Every service is tied to a measurable business outcome.
Full UX audits, heatmap analysis, A/B testing, checkout flow redesign, mobile optimisation, and trust signal implementation. Focused entirely on improving the percentage of visitors who become paying customers.
Multi-channel paid ad management across Meta, TikTok, and Google. Full campaign architecture from cold audiences through to cart abandoner retargeting — built for ROAS, not just reach.
Lifecycle email strategy and Klaviyo implementation — welcome series, abandoned cart flows, post-purchase sequences, win-back campaigns, and advanced list segmentation that compounds repeat revenue over time.
Full-funnel growth audits, revenue diagnostics, pricing strategy, loyalty programme design, SEO content architecture, and multi-channel growth roadmaps. For brands that have plateaued and need a clear path forward.
Full store builds from scratch and platform migrations across Shopify, WooCommerce, Magento, BigCommerce, and PrestaShop. Custom theme development, app integration, and performance-optimised architecture.
Technical performance optimisation focused on LCP, CLS, and INP — the metrics that affect both search ranking and conversion rate. Includes image optimisation, code minification, and server response improvements.
Python-based AI systems connected to your actual store data — product catalogue, FAQs, order records, and support history. Reduces support workload while improving response quality and speed, without replacing your team entirely.
Backend automation systems that connect your existing tools — CRMs, email platforms, order management, and internal dashboards — through structured API pipelines. Reduces manual operations and scales without additional headcount.
Selected work
The following are selected work samples from previous engagements across e-commerce growth, paid advertising, email marketing, store development, and AI systems. Each entry includes the challenge, approach, results, and supporting screenshots. Click any case study to read the full breakdown.
The Challenge
A fashion brand was converting less than 1.2% of its traffic despite strong social referral volume. Cart abandonment was sitting at 78%. A full CRO audit was commissioned to identify the root causes and implement structural improvements.
Approach
Results
Project screenshots
The Challenge
The client was running broad Meta campaigns with a 1.4× ROAS — well below break-even. Ad creative was generic, there was no retargeting structure, and the Google Ads account had never been properly configured for e-commerce intent.
Approach
Results
Project screenshots
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Overview
Developed and executed a coordinated promotional campaign for a Shopify store combining paid social, email marketing, and on-site discount mechanics. The campaign generated five-figure sales within 30 days.
Approach
Screenshots
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Overview
Executed a dual SEO strategy combining traditional search engine optimisation with Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) — positioning the store's content to appear in AI-generated search results and featured snippets, which represent a growing share of zero-click search traffic.
Approach
Screenshots
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Overview
Designed and deployed a structured email onboarding sequence for a SaaS product, guiding new users from signup through to activation. The flow was built to reduce churn at the critical early-stage window where most SaaS products lose users.
Approach
Screenshots
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Overview
A Shopify store was failing all three Core Web Vitals metrics — directly impacting both Google search ranking and on-site conversion rate. A complete technical performance audit was conducted and all issues resolved, bringing every metric into the passing range.
Fixes Applied
Screenshots
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Overview
Selected store design and development projects spanning one-product stores, full niche store builds, and high-converting product page designs. Each store was built with conversion architecture as the primary design principle — structure, hierarchy, and trust signals before aesthetics.
Design Principles Applied
Screenshots
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Overview
Contributed to the development of a peer-to-peer marketplace platform — a multi-sided system connecting buyers and sellers with structured listing, transaction, and communication infrastructure built on a Python/FastAPI backend.
Technical Scope
Screenshots
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Overview
Developed a multi-agent AI system for automated analysis and signal generation across cryptocurrency and equity markets. The system uses coordinated AI agents — each responsible for a distinct analysis function — connected through a structured orchestration layer.
System Architecture
Screenshots
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Live demo stores
Four live demo storefronts built across different niches and aesthetics — each demonstrating conversion-focused design, mobile responsiveness, and platform capability. Click any store to view the live version.
Technical stack
Platform-agnostic capability spanning e-commerce storefronts, marketing automation, paid advertising, analytics, and AI backend systems.
How I work
Every project follows the same four-stage framework. Diagnosis before action. Measurement throughout. Compounding improvement over time.
A complete review of traffic, funnel performance, UX, ads, email, and technical health — identifying exactly where revenue is being lost before any work begins.
All findings are ranked by impact-to-effort ratio. The highest-leverage fixes are addressed first so results are visible within weeks, not months.
Every change is implemented with testing discipline. Nothing is assumed to work — winning approaches are scaled, underperforming ones are removed quickly.
Structured reporting with clear business context — not raw numbers. Each cycle builds on the previous, compounding improvements across the full customer lifecycle.
Client feedback
"Fatai identified problems in our store that we had been unable to diagnose for over a year. The conversion rate improvement was measurable within three weeks of implementation. Reporting was clear and communication was consistently professional throughout."
"The paid ads restructure was exactly what our account needed. We went from barely breaking even on Meta to a consistent 6× ROAS within six weeks. The TikTok campaigns he built became our most efficient acquisition channel. Exceptional strategic thinking."
"The Klaviyo automation system Fatai built now accounts for over a third of our monthly revenue entirely on autopilot. The abandoned cart flow alone recovered its cost within the first week of going live. I would not hesitate to recommend him."
Frequently asked questions
Answers to questions that most clients ask before starting an engagement. If yours is not here, reach out directly.
Get in touch
I work with e-commerce brands, agencies, SaaS companies, and founders who are serious about measurable growth. Whether you need a diagnostic audit, a specific campaign built, or a long-term growth partner — reach out and let's discuss your situation.
I take on a limited number of engagements at a time to ensure quality and attention. If you have a store, campaign, or system that needs work — the best first step is a conversation.