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I help online brands and e-commerce stores increase revenue, reduce drop-offs, and build customer experiences that convert — across Shopify, WooCommerce, Magento, PrestaShop, and beyond.
About Me
I'm an e-commerce growth strategist with deep expertise across the full online retail stack — from store architecture and UX to paid advertising, email retention, and conversion optimisation.
I've worked with brands across fashion, beauty, consumer electronics, and home goods, helping them identify where revenue is leaking and implementing strategies that deliver measurable, compounding results.
My approach is simple: diagnose with data, prioritise by impact, execute with discipline. Every decision is backed by analytics, customer behaviour insights, and tested frameworks.
Whether you need a full growth audit, a paid ads overhaul, a Klaviyo retention system, or a store UX transformation — I deliver outcomes, not just deliverables.
Selected Work
Four in-depth case studies showing real strategy, execution, and results — across store optimisation, paid ads, email marketing, and full-funnel growth.
The Challenge
A fashion brand with strong social traffic was seeing a 78% cart abandonment rate and conversion stuck below 1.2%. Despite healthy Instagram follower counts, the store wasn't turning attention into sales. A full UX audit was commissioned to diagnose and fix root causes.
What I Did
Results
The Challenge
A home goods brand was spending $3,500/month on Meta ads with a disappointing 1.8× ROAS — well below break-even. Campaigns were broad, ad creative was stale, and there was zero retargeting infrastructure. A full restructure was needed.
Strategy & Execution
Campaign Results
The Challenge
A beauty brand with a 12,000-subscriber email list was generating less than 6% of revenue from email — far below the industry benchmark of 25–35%. No automated flows existed, campaigns were irregular, and the list had never been segmented.
What Was Built
Email Programme Results
The Brief
A consumer electronics brand had plateaued at the same monthly revenue for 8 consecutive months despite increasing ad spend. They needed a strategic partner to audit the entire business and identify where growth was being suppressed.
Strategic Initiatives
Growth Programme Outcomes
Technical Stack
Platform-agnostic expertise across the full e-commerce technology stack — storefronts, analytics, automation, and advertising.
How I Work
Every engagement follows a structured, data-led process — no guesswork, no generic advice. Focused strategy and measurable outcomes.
Full 360° audit across traffic, funnel, UX, ads, email, and analytics — surfacing exactly where revenue is leaking and why.
Findings ranked by impact-to-effort ratio. A focused roadmap built so the highest-impact fixes deliver results fast — not months later.
Changes implemented with A/B testing discipline — nothing assumed, everything measured. Winning variants scaled, losers cut fast.
Clear weekly reporting with context — not just numbers. Every cycle builds on the last, compounding gains across the full customer lifecycle.
Let's Work Together
Whether you need conversion optimisation, paid ads management, email retention systems, or a full e-commerce growth strategy — I'm available for remote engagements globally.